Players can purchase Ubisoft games through its storefront and manage downloads and updates of games. The Ubisoft Connect client on personal computers also serves as a storefront and digital download management tool.

Players can also maintain friend lists which will be used in various games to help with matchmaking or tied with certain in-game features. They can then redeem these points for in-game content across many Ubisoft games, typically as cosmetic items which can otherwise be purchased through microtransactions. While playing Ubisoft games, players can complete in-game achievements which earn points towards their profile.

Ubisoft Connect serves as a combination of a free reward system (formerly Ubisoft Club) and online profile system for players of Ubisoft games. Ubisoft Connect is used exclusively by first-party Ubisoft games, and although some third-party ones are sold through the Ubisoft store, they do not use the Ubisoft Connect platform. The service is provided across various platforms. Ubisoft Connect (formerly Uplay) is a digital distribution, digital rights management, multiplayer and communications service developed by Ubisoft to provide an experience similar to the achievements/trophies offered by various other game companies. Microsoft Windows, macOS, PlayStation 3, PlayStation 4, PlayStation 5, Xbox 360, Xbox One, Xbox Series X/S, Wii U, Nintendo Switch, iOS, Android, Windows Phone, Facebook Platform

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